PRIVACY POLICY

By registering at www.askona.ee, you trust SIA "Sleep8 Baltic" Eesti filiaal (single registration number: 102683325, VAT code EE102683325, contact information: Viru väljak 4-6, 10111 Tallinn, Estonia, e-mail: virusalon@askonalife.com, www.askona.ee), as a personal data processing manager (hereinafter referred to as the Company or We or the Manager), your personal data and you give us the right to process it in accordance with the types and objectives of this Policy (hereinafter Policy) of the online shop askona.eu - Terms of the purchase and sale of goods (hereinafter - the Rules). We draw your attention to the fact that we process your personal data only if you decide to provide it to us.

Implementing the Regulation (EC) 2016/679 of the European Parliament and of the Council of April 27, 2016 on the protection of individuals with regards to the processing of the personal data and on the free movement of such data, repealing the Directive 95/46 / EC (General provisions on the data protection), we will provide you with the most transparent and fair processing of your personal data, as well as take care of your privacy, as well as the security of your personal data. In this Policy you will find all the information about what personal data we collect and process, what we use it for, how long we keep it, etc. This information is very important for you. Therefore, we suggest that you read carefully these policy rules before you provide us with your personal data. We also draw your attention to the fact that both the Policy and the Rules may be changed, supplemented or updated. If you do not accept these Terms and / or the Policy or any of the conditions, we will not be able to provide you with any or all of the services provided by us (hereinafter referred to as the Services).

1.                  What is a personal data and what personal data do we process and why?

Personal data is any information relating to an identified or identifiable individual (“data subject”); An identifiable individual is a person who can be identified directly or indirectly, referring in particular to an identifier, such as a first name, last name, identification number, location data of a person, a network identifier or one or more factors, characteristic of a physical physiological, genetic, mental, economical, cultural or social identity of this person.

1.1.            Registration, verification, administration and cooperation

Before registering in the online shop www.askona.ee, you first need to familiarize yourself with the conditions of the online store (remote agreement) and this Policy. Then you can register and we need to get a confirmation, that you want to make an agreement. If you register on our website www.askona.ee, the Agreement is considered to be concluded and you can purchase goods or services from us. Providing your personal data for a contract is mandatory, because if you do not provide it, you will not be able to conclude an Agreement and buy goods from us or use our Services on www.askona.ee. By registering, you enter into an Agreement and confirm that the personal data provided by you is accurate and correct and that you can enter into an Agreement and you are at least 18 years old. We are not responsible for inaccurate, incomplete or erroneous personal data that you provide to us.

According to the personal data provided by you, when you register onwww.askona.ee, after signing the Agreement, your unique user profile (account) is created, after which we will identify you as a registered user of the online shop www.askona.ee, which will give you the ability to make purchases of the goods and / or services for registered users in accordance with the terms of the Agreement and the terms of this Policy. According to the personal data you provided, we will recognize you when, for example, you want to update or change your data, contact us with the provision of the relevant personal information or with the implementation of rights, related to the processing of the personal data, etc.

We may use the contact information provided by you (e-mail, phone number) to contact you when fulfilling obligations under the Agreement, including situations such as : to respond to your inquiries, complaints, provide important information about the delivery of the goods or Services, notify you about the changes of the Policy. Also, if you have forgotten your purchases in the basket - in order to clarify the exact time of delivery of the goods, or if we face difficulties in fulfilling obligations under the Agreement related to the finished purchases or service operations, etc.

It is very important that the personal data you provide is accurate and correct. If you provide incorrect (false) personal data, forget it, or do not update it or if your personal data changes, we may have difficulties ensuring the fulfilment of our obligations under the Agreement and the provision of our Services to you. Also there may be other difficulties in the implementation of your rights. We are not responsible under any circumstances for any damage that you may suffer as a result of providing us inaccurate or incorrect personal data.

If your data changes, you should immediately inform us about it or you can make modifications by changing the personal data of your registered user on the website www.askona.ee. For the information on how to update your personal data that has changed, please refer to the part 6.2 of this Policy.

The public is unable to verify the accuracy of the personal data you provide, unless you provide them to us. By accepting your registration and concluding an Agreement with us, we believe that the personal data you provided is accurate and correct.

1.2.             Administration of Your Account

We process your personal data in order to monitor and administer your account.

We consider your user registration on www.askona.ee to be received after you perform the necessary steps to create an account specified in the Terms.

1.3.   Processing your purchase data

By providing you Services and various benefits, by concluding and fulfilling the Obligations under the Agreement, making cash payment for the goods, we will refund you your money (if you return the goods purchased to us), discounts on purchases, etc. we process data about your purchase or Service operations (hereinafter - the data of the purchase) together with your registration data and issue any documents to you on the basis of the accounting (bills, invoices, etc.) in accordance with the requirements of the laws of the Republic of Latvia (for example, in the Article 7 of the Law on Value Added Tax, "On Accounting” personal data is given and must be specified in the documents confirming the accounting and so on).

We keep the purchase data and accounting documents for 5 years after the date of the purchase and the date of signing the invoice at the end of the calendar year. If no claims were made to us by the end of that term, we delete it from the database and / or separate irrevocably from your data and other personalized information.

1.4.   Data Profiling by Administering Services

By managing the Services and aiming to achieve the goals specified in the Terms, we can use automatic analysis of the personal data (including data about your purchases) and automated decision-making process, including your profiling. We may group and analyse your data in accordance with the products you purchased and (or) other functions related to you (for example, name, address, etc.). In your best interest, we can analyse your purchase data and profile, correcting errors. Noticing that due to an error, our customers were given the wrong price of the product or the wrong discount. According to the purchase data, we can identify the buyers who purchased these products and correct our errors (compensate the price difference, etc.).

It is important to emphasize that our actions in analysing and profiling your data do not affect you legally or otherwise.

However, if you do not agree with the automatic analysis and profiling of your data for the purposes of this section of the policy, we accept and take into account your objections.

However, given the requirements for the Services, your objection may mean that we will not be able to give you the opportunity to use our services.

1.5. Providing offers and information

If, after the registering in the online store www.askona.ee, you have agreed to receive offers and / or special offers to your email address or SMS news on your phone, we will process your personal data, providing you with the following offers and information: general information letters, information about our offers and offers of our partners, discounts, promotions, sales, we invite you to take part in the promotions, lotteries and receive prizes, we are interested in your opinion on the services and products provided.

We provide offers and information to your account, as well as in any other way you choose - by e-mail or by SMS to your specified phone number.

You can choose your preferred communication channels in your account’s privacy settings of the online store www.askona.ee. You can change these settings at any time and without restrictions.

If you do not want us to send you offers and / or news, you can choose not give us your consent. If you have given your consent to receive offers and / or news, you can refuse them at any time or change the method of receiving it. Your refusal of receiving offers and news will not interfere with the use of the Services and the fulfillment of contractual obligations.

1.6.    Data Profiling for Individual Offers

If you also decided to receive individual (personalized) offers in accordance with the history of your orders, when you registered at the online store www.askona.ee and agreed for profiling for this purpose, we will not only get the data that you provided, but we will get to know you as much as possible, as well as we will also analyse and use the history of your purchases.

If you agree that your data is profiled by providing you with personalized (individual) offers, you get the opportunity to receive personalized offers according to your needs, as well as to receive other special benefits.

To achieve the above goal, we use automatic data analysis and decision making, including profiling. We group and analyze your data and (or) about purchases and taking into account your buying habits and / or other features (for example, address, specific purchases, etc.), we provide you with current, interesting and useful offers, as well as other information about individual offers.

For example, given the history of your purchases and shopping habits, we can provide discounts on your favorite categories of goods, inform you about the new items in the individual assortment, etc.

If you do not want us to send you any individual offers and / or news, you can not give us your consent, if you have given your consent to receive individual offers and / or news, you can refuse them at any time or change selected method of receiving it. In this case, your refusal to receive individual offers will not prevent you from using the Services and fulfilling contractual obligations in the future, but you will no longer be able to receive individual offers and information relating to you.

1.7.     Statistics, market and research of our customers' actions

We are constantly working to ensure that our product range, promotions and discounts corresponded, as much as possible, with our customers needs.

In the research of the statistics, markets and customers, as well as preparation of the necessary reports for our commercial activity we use automatic data analysis. During the analysis, we use non-personalized data and do not process your name, contact information and other personal information. Analyzing data for statistics, market and our research data on buyers 'actions (addresses and purchase data) helps us to make an important commercial decisions regarding our customers' needs, as well as to compile a range of products, prices, and more. These data analysis actions do not affect your legitimate or specific interests, and this does not affect the fulfillment of further obligations on the Services and the Agreement that you entered into.

              1.8. Handling customer requests, complaints, inquiries and feedback

We will use your personal data in response to your consumer complaints, inquiries, complaints, requests and administration of your feedback (hereinafter referred to as the inquiry).

We use your data in order to properly and objectively consider your request, provide you with the necessary information, resolve your requests or claims (complaints). We can analyze your feedback data in order to improve the quality of our activities and services provided to you, taking into account opinions and suggestions that you provide. We use and store your requests and related data for as long as we are processing it, until we provide you with the answer and fulfill the obligations, and also within 6 (six) months after resolving your request, but not less, if :

- the requests are in electronic format - 2 years;

- complaints - 2 years;

- Individual Facebook emails - 6 months

If a legal dispute is initiated in a connection with a Request or there is a possibility of such dispute, we may store your data for a longer period until the statutory period for filing a claim or limitation period expires and (or) the final decision takes effect.

After the expiration of the processing and storage of your data specified in this Policy, we will independently destroy documents containing your personal data or such existing in electronic format. Your personal data will be removed safely and irrevocably in a reasonable time.

2.       What is the legal basis for data processing and from what sources do we receive and collect your personal data?

We collect and process your personal data in accordance with the following legal basis:

- Your consent;

- the conclusion and execution of the contract of the sale of goods to which you are a party;

- our legitimate interests;

- fulfillment of the legal obligations arising and applicable to the Company.

One or more of the above legal basis may apply to your data processing.

We acquire almost all of your personal data only directly from you. By registering in the online shop www.askona.ee you send your data directly to us and when you buy goods or use our services, you send us your purchase data. We also acquire your data directly from you, when you send a request in any way you choose: by sending us an e-mail, sending us a written request in a paper form or by calling us on the number we have indicated.

When considering your request qualitatively and objectively we need to obtain an additional information, so that we could associate your request data with our existing data, collected during the consideration of your request, for example, we can view the transaction data of the purchase, the history of using your account, survey our employees and others.

3.       How do we store and destroy data?

At the end of the period of the processing and storing your data, as specified in this Policy (except for the cases specified below), we will destroy your data in a safe way, but in the cases specified in the Policy, we will anonymize them in the shortest and most reasonable time. Longer than specified in this Policy, your personal data can only be stored if one of the following circumstances exists:

- we need to be able to protect ourselves from claims, demands and be able to use our rights;

- the period of storage of the personal data is determined or follows from the regulations of the Republic of Latvia and / or the European Union;

- there are reasonable basis to suspect an illegal action, running an investigation;

- Your data is necessary for the correct resolution of the dispute, the complaint;

- it is necessary to provide a backup for other similar purposes;

- in existence to other legislative basis

In the case of such circumstances, information containing your personal data will be stored until the transfer of the relevant process (criminal case, administrative offenses, completion of the administrative process) to the law enforcement authorities or until their final resolution.

   4. When and to which recipients of the personal data we disclose your data?

We can transfer your data for processing to the recipients of the personal data, because it helps us to carry out and administer the provision of services, provides us with services for the administration of the customer requests. Such individuals may include IT database software providers, database administration service providers, data centers, service providers and cloud services, direct marketing service providers, market research service providers or business analysts, etc. In any case, we provide as much data as is necessary for a specific task or a specific service. Our involved data controllers may process your personal data only according to our instructions and cannot use it for other purposes or transfer it to other persons without our consent. In addition, they must ensure the protection of your data in accordance with applicable law and in accordance with the written agreement with us.

If the case described in the request is recognized as an insurance case, your request and data will be transferred to the insurance company (s), in which we have insured our civil liability, property or one that provides us with other insurance coverage related to your case. Insurance companies act as independent / individual controllers for the processing of personal data and process your data in accordance with the terms of the insurance company.

The data may also be transferred to the competent / controlling state authorities, local authorities or law enforcement authorities, such as the police, prosecutor’s office, court or regulatory authorities, but only reasonably asking for them or only if required by applicable law or in cases and in order, prescribed by the law, to ensure the security of the state, local government or law enforcement authorities and / or our rights, our customers, employees and IT resources, to submit or to nominate a protection in the case of the lawsuits and so on.

If we use a website analysis service (for example, Google Analytics), which is used to determine how you view the information presented on www.askona.ee, we can exchange with your anonymous data with persons that will evaluate how the site is viewed on the base of this information, preparing the site activity reports and providing other services related to the use of the site. You can read more about the use of the “cookie” files in your browser in the User Policy.

5.       In which territory do we process your personal data?

We process your personal data only within the European Union. At present time, we do not collect or transfer your personal data to third countries.

In case if we use facebook.com or Google Analytics to provide the Services or communications, as regards of the transmission of the data to the third countries, the respective service providers are considered as a third party and we recommend that you familiarize yourself with the privacy policies of these providers.

6.       What are your rights and how can you use them?

The Data Protection Law gives you many rights that you can freely use, and we give you the opportunity to use them. Information about your specific rights, the ways of their implementation, we provide in this Policy, please read it carefully:

6.1. The right to access your personal data that we manage

You have the right to have our confirmation, that we are processing your personal data, as well as the right to become familiar with the personal data being processed by us and the purposes of data processing, the categories of the processed data, the categories of the data recipients, data processing periods, data collection sources, automated decision making, including profiling, as well as their meaning and implications for you.

We provide most of this information in this Policy and we believe that it will be useful to you.

If you are a registered user of the online shop www.askona.ee, you can at any time view the processed personal data in your personal account. If the information provided in this Policy is not enough for you or you want to receive purchase history for a period of more than 12 months, you can always contact us using the methods specified in the paragraph 8 of this Policy.

6.2. Right of correction of your personal data

If the information provided during your registration has changed or you see that our processing of your information is inaccurate or incorrect, you have the right to request that this information would be changed, clarified or corrected by contacting us in the manner indicated in paragraph 8 of this Policy, or you can independently correct (update) your data in the online shop www.askona.ee.

6.3. Right to withdraw your consent

In cases where we process your data with your consent, you have the right to withdraw your consent at any time, which will serve as a basis for stopping data processing. The withdrawal of consent does not affect the legality of processing based on consent prior to revocation.

For example, you can withdraw your consent to receive offers and news at any time, as well as your consent for data profiling, which provides you with our individual offers. The withdrawal of this consent will not prevent you from continuing to use the services and fulfill your contractual obligations, but this will mean that we will not be able to provide you with it, as well as you will not be able to receive any current offers or news. You can correct (withdraw or reissue) your consent by providing us with updated registration information about this consent, changing the consent conditions in your account or contacting us using the methods specified in clause 8 of this Policy.

When your consent is canceled, we will stop processing your data on the basis of consent, and in the cases specified in the Policy, we will reliably and anonymously erase or anonymize the data. In any case, we may also keep your consent and proof of your consent for a longer period if this is necessary to protect our legitimate interests from any claims made against us.

6.4. Right to file a complaint

If you think that we are processing your data in violation of the law on data processing / protection, we ask you to contact us first. We believe that we can dispel all your doubts, satisfy inquiries and eliminate our mistakes, if any exist.

If you are not satisfied with the ways we have solved the problem or, in your opinion, we will not perform the actions required by your request, you have the right to file a complaint with the supervising institution, which in the Republic of Latvia is the State Data Inspectorate.

6.5. The right to disagree with data processing, when processing is based on the legitimate interests

You have the right to object to the processing of your personal data, if a personal data is processed in accordance with our legitimate interests. However, given the purpose of providing the Services and the balance between the legitimate interests of both parties, your objections may mean that, interrupting the processing of your data to protect our legitimate interests, we will not be able to provide you with the opportunity to use the services and the concluded Agreement will be terminated.

If you want to use these rights, mentioned in this section, please provide us with a written request to the contact address specified in the paragraph 8 of this Policy.

6.6. Right to delete data (right to be forgotten)

There are certain circumstances in the data processing legislation (for example, if a personal data is processed illegally, the legal basis for the data processing is lost, personal data is no longer needed for the purposes for which it was collected or otherwise processed, etc.), you have the right to ask us to delete your personal data. If you want to use it in the right way, send us a written request to the contact address indicated by us in the paragraph 8 of this Policy.

It is important to note that the data registered in your account of the online shop www.askona.ee will be deleted without your request, and other data will be deleted or reliably anonymized if you stop using Services in the online shop www.askona.ee and 2 (two) years have passed since your last activity as a registered user on

6.7. The right to limit data processing

Under certain circumstances, specified in data processing legislation (if personal data is processed illegally, you can dispute the accuracy of the provided data and you can object to the processing of your data in order to protect our legitimate interests, etc.). You also have the right to restrict the processing of your data. However, we must note that due to the limitations of data processing and during the limitation period, we will not be able to provide you with Services and fulfill the obligations of the Agreement.

If you want to use the rights described in this section, please provide us with a written request to the contact address specified in the paragraph 8 of this Policy.

6.8. The right to transfer the data

The data that we process with your consent and it’s processing is done by automated means, you have the right to transfer them to another data manager. We will provide the data you want to transfer, we will provide you with a simple and computer-readable format, but if you want and have the technical capabilities, we will transfer the data directly to another data controller you specified. If you want to use the right to transfer the data, we ask you to give us a written request to the contact address specified in the paragraph 8 of this Policy.

7.       How do we review and process your requests?

In order to protect the data of our customers from illegal detection, we need to verify your identity upon the receipt of your request for the provision of your data or the exercise of your other rights. For this purpose, we may ask you to provide us with the current data registered in your account on the site www.askona.ee. (e.g. name, address, e-mail address or phone number). Then we will compare whether the data provided by you corresponds to the data of the registered user. Having done this, we can also send a control notification to the contact information specified in the registration form for communication (SMS or e-mail), asking for the authorization. If the verification procedure failed (for example, the data you provided will not match the data in the user profile registered in the online shop www.askona.ee, or you will not log in after receiving the sent SMS message or e-mail notification), we will be forced to state that you are not a data subject, as well as we will be forced to reject your request.

After receiving your request to use any of your rights and successfully completing the above mentioned verification procedure, we will immediately, but in any case no later than in one month from the date of the receipt of your inquiry and the end of the verification procedure, provide you with the information according to your request.

Given the complexity and the number of requests, we have the right to extend the monthly period for another two months, informing you about this before the end of the first month and indicating the reason for such prolongation.

If your request was submitted electronically, we will also provide an electronic response, unless this is not possible (for example, due to the large amount of information) or if you request a response in another form.

We will reject your request with a reasoned response, if the circumstances specified in the legislation are found, when we are unable to provide you with information by informing you in writing.

8.       How can you contact us?

About all the questions of processing and protection of your personal data with us - SIA "Sleep8 Baltic" Eesti filiaal, you can contact us in the following ways:

- by email virusalon@askonalife.com

- by calling: +372 566 265 91

    - Postal address: Viru väljak 4-6, 10111 Tallinn, Estonia.

9. How secure is your data?

We respect your privacy, so the safety of your personal data is our priority. We use appropriate organizational and technical means to ensure the continued security of your personal data and the consistency of the data processing with the legal requirements for the protection of the personal data and our internal policies.

We consistently adhere to the principle of minimizing personal data and do not process data, that we do not need to achieve the goals specified in this Policy. We use various technologies and procedures to protect your personal data, to protect your personal information from unauthorized access, use or disclosure. Our cooperation partners are carefully selected and must use appropriate means to protect the confidentiality of your personal data and ensure the security of your personal information.

However, when transmitting your information to us via the Internet or mobile communication, complete security cannot be guaranteed. Any transfer of your information to us by the methods mentioned above is at your own risk.

11. Policy Duration and Changes

The privacy policy of this online shop askona.ee may be changed or updated. On www.askona.ee you will always find the latest privacy policy.